Establish Your Brand by Blogging

The most important thing about having a blog is to establish your brand and let your readers get to know you. This applies mostly to blogs that are related to your business. As the author of the blog, you can tell your readers about yourself in the About page. Your readers will also come to know you through your style of writing and what you write about. If you have something meaningful to say, people will listen.

Get Started

If you don’t already have a blog, it’s time to take the plunge and get started. Remember Nike’s popular slogan? Just do it. You can learn along the way as you build up your first blog. There is a lot of freely available information about all aspects of maintaining and marketing a blog.
In the beginning, you can take a look at some of the popular blogs in your niche and take note of what you like about them. Basically you are trying to capture the best elements of those blogs and try to incorporate them in yours.

Blog Regularly

Even if you are not a Pulitzer prize winning author, you can still get better at writing as you practice. Try to blog as regularly as possible. If you stop for long periods between your posts, you may start to lose your readership. You can even write your posts beforehand if you know that you are going to be away on vacation. Then you can set up automatic scheduling to post to the blog.

Build a Community

As your blog readership grows, you will hopefully get more people interacting with you through the comments. Definitely install Akismet to catch most of the comment spam. Try to answer all of the valid comments quickly and you will make your readers feel that you care. Another option to think about is building a forum as part of your blog. Again, due to the problem of spam, forums require moderation and if you don’t have time to do this, you’ll have to find some volunteers or pay for help.
Another way to build a community quickly is by holding a blog contest. You can offer attractive prizes (like lots of cash!) or ask other bloggers to donate prizes in exchange for something you have to offer. You could offer to review their blog in your blog and give them a backlink. You could offer them your own product in exchange. Those are just two quick ideas.
Folks like Darren Rowse (Problogger) and Shoemoney have built their brands largely due to the popularity of their blogs. You have to find your own unique angle to it. For Problogger, it was teaching people about blogging and making money from it. For Shoemoney, a lot of initial interest was generated by showing a huge affiliate check and talking about tremendous success with ringtones.
Don’t delay, start thinking about how you can establish yourself in a crowded marketplace. The sooner you start, the better.
Thanks to moneymakingblogs.com